Jaime Renee Cruz, founder of 420Rx, was cannabis naïve. In the quest to find a simple way to medicate in microdose strength, she found the selection of microdosing-reworked recipes to be lacking, and a near complete absence of short and precise instructional videos.

Having spent 25 years in the medical field, both in the US Air Force and as a civilian, she knew there was a missing element for herself and many others. It started as a hobby, producing concise instructional videos to assist others in creating microdose edibles. Hundreds of thousands have viewed her videos and learned to create microdose edibles in their own kitchens.

Jaime Renee holds a multi-platform presence maintaining focus on normalization of plant/alternative medicine and breaking stigmas.