Dr. Rob "Doc Rob" Streisfeld is a passionate consumer advocate and educator with nearly 20 years of Natural Health & Natural Products Industry experience. A Doctor of Naturopathic Medicine (SCNM '02) and Certified Natural Food Chef, “Doc Rob” as widely known, has helped to identify and expand key health categories such as probiotics, enzymes, whey protein, fermented foods, whole food supplements, and more.

His passion for plant-based, whole food nutrition is both sincere and contagious. Most recently, Cannabis, Fungi and Ethnobotany has captivated Doc Rob and looks to be an area of interest for many years to come. His beliefs related towards healing extend to ways we can repair the Earth itself, actively engaging in sustainability projects which help to clean the air, water, and soil.